In 2017, the Royal Mail Hotel opened the doors of its new degustation restaurant, Wichens. The hotel wanted to invest in a new uniform to match this exciting venture. That is where The Uniform Edit comes in. Because the Royal Mail Hotel needed an elegant and contemporary uniform which incorporated natural fibres, they needed the specialisation awarded by investing in customised uniform. The Uniform Edit worked alongside the Royal Mail Hotel to create a uniform which fitted this distinct brief.
The hotel is very much part of its rural environment. This meant that the uniform had to fit with this aesthetic. While the initial focus of the uniform re-design was for restaurant staff, the Royal Mail Hotel went on to transform the housekeeping staff’s uniforms as well. These staff are integral to the patron’s experience of the hotel – they are a visible representation of the brand.
The restaurant is a fine dining space which dictated a certain level of formality in the uniforms. Yet, the uniform also needed to speak to the modern and organic lifestyle fostered by the Royal Mail Hotel.