When the The Uniform Edit team met with Subaru head office they expressed their desire to shake up their look and move towards a more casual style of uniform. In the past, the uniform comprised of a classic white shirt, charcoal suit and often a grey tie. The look was sharp, classic and very professional.
This time round Subaru really wanted to shake things up and create a uniform that was modern and took on a more relaxed approach. It was also imperative that the new look is compulsory across all Subaru dealerships nationwide.
The uniform needed to be functional and comfortable. With most sale reps in and out of cars all day and moving from indoors to outdoors, fabric performance and durability was key. Providing the team options was also important and the ability to custom make garments where needed.
The uniform was rolled out nationally and all dealerships transitioned from their existing uniform to the new uniform all within the same two week period.