Harcourts Solutions are the largest real estate group on Brisbane’s Northside. They offer exactly that – solutions. Using their decades of experience, they help families and investors get the best results possible. With a list of awards under their belts including #1 client experience office and #1 office in Brisbane, they credit their “people first” values on their history of success.

The Brief

Harcourt Solutions are driven by people. So, they wanted to up their real estate game for their people by giving them consistency in their customer service. The brand has been strong in the real estate space, so they may as well use their people to represent the brand not only in talent, but in a fashion statement as well. They needed to refresh their real estate outfits.

Harcourt’s asked for a simple uniform formula that covers shirting, bottoms and a corporate dress. Their aqua and white logo called for a predominantly navy colour palette since it is a universally flattering tone.

Shirt Dress Uniform Style

The collared shirt dress screams professional corporate attire. One of the favourite items in their range for the ladies is their navy shirt dress made from a sateen weave cotton fabric with a slight stretch for comfort. It features a stripe contrast in the collar, cuff and placket. It also has cool handy pockets large enough for a mobile phone.

Uniform Shirts

With such a slick corporate dress, they needed a matching shirt for the men. The mens tailored shirt features a classic collar and button cuffs. There is also a women’s style in long, three quarter or shirt sleeve.

They stuck with the navy stripe contrast theme and also added a classic white shirt into the wardrobe featuring the same contrast feature as the shirt dress and navy shirt. The navy against the crisp white stands out and looks sharp on their team when presenting at their open homes.

Work Blouses

The Harcourt’s team has a lot of women, so they get a their own special mini wardrobe of blouse options. They can choose from 4 styles of blouses in the rich navy chiffon poly fabric. The Francesca blouse has a half button front covered button placket, round (Mandarin) collar and comes in long, three quarter or shirt sleeve. The Roma round neck top is a 4th blouse options in this soft luxurious flowing navy blouse fabric.

Smart Casual Chinos

While the uniform bottoms are not compulsory it’s there as an option.  Chinos are the perfect corporate appropriate pant that has the same comfort factor as jeans, and are highly suitable for real estate professionals always on the move. The ideal social uniform piece for men and women. So Harcourt’s crew have included a navy Boston chino on the uniform menu.

Final Outcome

The Harcourt’s team business support administrator Kelly let us know they were thrilled with their new uniforms and she also appreciated the service we provided.  “We love our new uniforms! Everything was prompt and in fact ahead of schedule. The finer details of the package that arrived, especially people’s name tags on each item, made the process of the distributing the uniforms to everyone so easy. Such a smooth process in creating uniforms for us from start to finish.”

We love our new uniforms! Everything was prompt and in fact ahead of schedule. The finer details of the package that arrived, especially people’s name tags on each item, made the process of the distributing the uniforms to everyone so easy. Such a smooth process in creating uniforms for us from start to finish.

Kellie Farmer – Agent Support & Marketing Harcourts Solutions Group

More Case Studies...

Subaru

Subaru Australia is a leader in the automotive industry, with their philosophy based on high-quality engineering, active and passive safety, reliability, a fun driving experience, and value.

Subaru was the first mainstream car company in Australia to achieve a 5-star ANCAP rating for occupant safety across their entire range and they won 10 consecutive Australian Rally Championships.  It’s clear they are an expert in their field.

The Subaru brand has a strong reputation and is a trusted brand.  The saying “perception is reality” goes a long way and Subaru is very committed to building it’s brand in all facets – a new uniform is just one element of their branding strategy.

View Case Study

Have a Uniform Project in Mind?

Book your one hour Obligation Free Consultation here →