Retail Uniforms

The retail industry has seen enormous change with the introduction of online shopping. How do you get people to shop in a physical store? It all comes down to service, and uniforms and branding are an essential element of that service. With customers shopping around, memorable experiences and building loyalty are so important. Brand consistency is a major factor and a team in uniform can have a really positive impact.

The Challenge

When your strongest competition comes from businesses whose people no one ever sees, the most important task for retailers is making sure they are seen. And when you’re also competing with other physical stores, you want to be remembered. People continue to shop in physical stores because they want to try before they buy, and they want the benefit of expert advice and one-on-one service, so how does a uniform make them feel that they’re in the right place?

The Solution

Being generic is not an option. Boring is not an option. In a highly competitive space, your brand personality must be front and centre. Whether you’re a small retailer with a single store or a national chain, you want people to feel that any time they visit your stores their interaction with your brand will be consistent. Retailers will reap rewards from a customised uniform with colours and details that match their brand perfectly – quirky custom trims or bespoke accessories can add the finishing touches that make all the difference. And a broad range of product lines available so staff can still dress individually will emphasise for customers that they are getting personalised service.

Our Clients

Our work in this space has been extensive, ranging from national retailers right through to individual retail stores. We have worked with AP Eagers to roll out the uniforms for their newly launched retail brand, Carzoos which was a great take on the casual, funky uniform brand and fitted out smaller teams such at boutique Brisbane butcher Meat at Billys, and well renowned Sydney deli and fruit market, Forest Way Fresh.

The Edit


Let’s change the way we look at uniforms. They don’t all have to be the same for everyone. Here’s what a modern day uniform selection looks like. It’s all about keeping staff style in-line with dress codes. It’s the navy hues that ties their look in as a team. #navyblue #youruniformyourstyle #fridaystyle