Reflect your brand
Style – Your corporate uniform must reflect the nature of your business. Do you run a casual restaurant, a hipster cafe or a high-end bar? This will affect the style of your uniform.
More professional settings will require a clean and conservative style, so you can’t go astray with pants and a waistcoat. If it is a more relaxed venue, a casual get-up is more appropriate. If you choose to go with a T-shirt, ensure you use high-quality fabrics so they stay neat and clean. If your business is somewhere in between, why not try a polo shirt? This just tells a customer that your business is of a professional standard whilst also being friendly and relaxed.
Colours – The colour of your uniform sends messages to customers, whether you like it or not. This means that choosing the right scheme is of great importance. Darker colours tend to be more professional, versatile and easiest to accessorise. These include black, white, navy and beige. As an added bonus, these colours tend to be the easiest to keep clean!
However, if you own a bold business that really wants to say something, consider some more vibrant complementary colours. For example, purple and yellow or blue and red are very recognisable and will stick in your customer’s mind. These brighter schemes are good for more casual businesses.