What look and feel was TUE hoping to achieve with the uniform?
“For the uniform to be fluid by having many options to choose from. A wardrobe with flexibility and suitable for whatever activity we may be doing. Our small team have quite varied and busy roles, especially myself. One minute I’m working in the warehouse unpacking boxes, the next I’m in the office designing for our next range before I leave for a meeting later that day”
Who in the business wears the uniform?
“Everyone. But rarely do you see anyone wearing the same thing in a day at the office since each staff member has a large uniform collection to choose from.”
Are the uniforms for special occasions or to be worn every day?
“Everyday. However, we also allow the flexibility of staff to wear their own pants, jeans or skirt on a casual day. Our uniform doesn’t feel like a ‘uniform.’ It’s more like a branded work wardrobe. You can easily come in with a different outfit on each day of the week.”
In the creation of your uniform collection, what was the most important feature the uniforms required?
“Since our own uniform is more like a capsule wardrobe, the only feature they have in common is the logo and the placement of that logo. Of course, colour was the key to highlighting our brand. Any shade of colour palette worn together looks very complimentary regardless of how it is mixed and matched.”